"If you're dealing with cold traffic -- traffic that has not already been qualified with a direct site visit -- I don't necessarily think that open RTB exchanges have the … Read the whole story
Mobile ad exchange Nexage on Thursday announced that programatic spend through its exchange is up 227% year-over-year. Private exchange use via Nexage is up … Read the whole story
Programmatic will always receive positive and negative comments and headlines. However, what we must never lose sight of is not just campaign results and … Read the whole story
Sell-side platform (SSP) PubMatic on Thursday announced the appointment of Rachel Bergman as vice president of customer success, a new position at the company. … Read the whole story
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals … Read the whole story
In a potential blow to its credibility, Simmons has lost Media Rating Council accreditation for its National Consumer Study, including the National Hispanic Consumer … Read the whole story
Lighting company Royal Philips is introducing Hue, a new connected lighting system that company executives believe "marks a turning point in the history of … Read the whole story
A little over a year-and-a-half ago, I wrote a column for Marketing:Health focusing on the emergence of technology-aided content personalization. It was one of … Read the whole story