RTBlog
Mobile ad firm Millennial Media on Tuesday announced its plans to acquire Nexage, a mobile ad exchange and supply-side platform (SSP), for $107.5 million. However, with 80% of the deal's … Read the whole story
Varick Media Management (VMM), the agency trading desk inside MDC Partners, on Monday announced a partnership with Integral Ad Science to measure ad viewability … Read the whole story
- COMMENTARY
Every marketer wants to influence consumers, but if you listen to the social scientists you'd realize that our jobs are even harder than we … Read the whole story
MediaLink, an influential marketing and media consultancy, on Monday announced the appointment of Matt Spiegel as SVP and general manager of marketing and technology … Read the whole story
- COMMENTARY
It's a touchy subject, but new research shows bloggers are 50:50 -- depending on the brand and agency -- on whether to charge for … Read the whole story
Retargeting has been cited as one of the most powerful performance marketing tools, but 51% of respondents participating in a survey released Tuesday said … Read the whole story
COMMENTARYSomeone forgot to turn off the real-time social media robots last week. The late, great Joan Rivers appeared to post to Instagram an endorsement … Read the whole story
Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced its expansion to the U.S. with the opening of an … Read the whole story
- COMMENTARY
I wanted to react to Catharine Taylor's recent column about the lack of social media activity by CMOs. She refers to Infegy's list of … Read the whole story
Yieldex, a revenue management software provider, this week announced it has updated its analytics dashboard to include direct and indirect (programmatic) sales data side-by-side. … Read the whole story
A story in the Sept. 22nd edition of Real-Time Daily ("Now TV Viewers Can Be Targeted Based On Clicks, Or Mortar") incorrectly reported that … Read the whole story
The emergence of digital media gave rise to the term "clicks & mortar," an eCommerce play off the concept of physical "bricks and mortar" … Read the whole story
