RTBlog
In 1975, J. Walter Thompson did a study estimating the average consumer was exposed to about 500 brand impressions each day. Today, Nielsen estimates it's more like 5,000. While it's … Read the whole story
The Ad Sentiment Index (ASI) dropped to 94.7 Tuesday, down nearly three points from 97.3 at the start of the week, and down sharply … Read the whole story
- COMMENTARY
If you work in real-time advertising, you shouldn't just care about attribution models, you should be downright obsessed with them. Why? Because attribution means … Read the whole story
AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP … Read the whole story
- COMMENTARY
According Adap.tv's 2014 US Video State of Industry report, premium video is going programmatic. This time last year, says the report, video publishers were … Read the whole story
Wenner Media, publisher of "Rolling Stone," "Us Weekly" and "Men's Journal," this week announced a partnership with iSocket, a "programmatic direct" ad platform. "Programmatic … Read the whole story
- COMMENTARY
Joanna O'Connell, director of research at AdExchanger Research, this week penned an article in response to Martin Sorrell's recent comments that he believes the … Read the whole story
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both of which are focused on international markets. Turn has struck partnerships with audience … Read the whole story
In what either was the last upfront pitch of the 2014-15 or the first of the 2015-16 TV buying season, real people -- not … Read the whole story
