Programmatic advertising is expected to help fuel growth in the U.S. online display advertising marketplace over the next five years from $19.8 billion to $37.6 billion, and the "flight to … Read the whole story
Online display advertising in the United States will grow from $19.8 billion in 2014 to $37.6 billion in 2019 at a compound annual growth … Read the whole story
The modern media ecosystem continues to be one where consumers ask, "What have you done for me lately?" Media executives, meanwhile, continue talking about … Read the whole story
Evolve Media on Tuesday announced it has acquired AfterEllen.com, a large lesbian and bisexual lifestyle and community site, from Viacom. Terms of the deal … Read the whole story
The problem for news sources is it's impossible for quality content to keep up with the thrusting challenge of cheap fast food, it's expensive, … Read the whole story
Ebuzzing & Teads, which merged earlier this year, on Monday announced a brand name change to "Teads." The company's main product will be a … Read the whole story
Adam Epstein, president and chief operating officer of adMarketplace, a programmatic marketplace for search advertising, has posted an article on ClickZ likening the programmatic … Read the whole story
Consumer sentiment about advertising rose over three points Monday, with the Ad Sentiment Index closing at 93.2, up from 89.8 on Sunday. Read the whole story
Oy! Can't people just talk normally? In yet another article about the demise of agencies and the rise of specialty companies that work directly … Read the whole story
Among the reasons why consumers do not use Twitter, 52% said they view it as a waste of time; 36% don't see the point; … Read the whole story
Mobile commerce is becoming increasingly complex, requiring the coordination of more moving parts. This can have some serious implications in terms of speed to … Read the whole story
Yahoo is reportedly close to investing around $20 million in Snapchat at a valuation of $10 billion. A Snapchat investment -- which has yet … Read the whole story