RTBlog
When Twitter announced this morning that it is launching a new set of native ad features -- using Namo Media's technology, which it acquired in June -- my first thought … Read the whole story
Publicis Groupe's VivaKi on Wednesday announced it is working with Publicis Health Media (PHM), the media planning and buying agency within PHCG (Publicis Healthcare … Read the whole story
Videoplaza, a London-based video ad management and ad serving platform, on Thursday announced the launch of a programmatic trading platform, dubbed Konnect. The launch … Read the whole story
Specific Media on Wednesday announced it has expanded its partnership with Nielsen to include new sets of audience and segmentation data into its digital … Read the whole story
Acxiom, a data management platform (DMP), on Wednesday announced it has partnered with Starcom Mediavest Group in Europe. SMG clients in Europe will have … Read the whole story
Marimedia, a UK-based digital ad management platform, this week announced it has finalized its deal to acquire Taptica, a San Francisco-based mobile user acquisition … Read the whole story
Running an advertising agency these days is like partaking in a game of old school dodgeball except without any balls because the other team … Read the whole story
- COMMENTARY
Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiatives, measurement advancements and sales directions this year. There was talk of Big … Read the whole story
COMMENTARYThe mall may become even more of a major mobile shopper targeting arena. Mall shoppers have always faced a number of lures, from newspaper … Read the whole story
- COMMENTARY
IAB reports always lead to huge figures that leap off the page. Behind these, however, there is a very clear trend. It's no longer … Read the whole story
Kodish will lead the global 350-person Strategy & Analytics capability with a remit to deliver effective data-driven strategies for clients. He will also be … Read the whole story
