RTBlog
M&A activity in the ad tech space has continued through summer and into fall with MediaMath, a major demand-side platform (DSP), on Thursday announcing its acquisition of Upcast, a social … Read the whole story
In its first ever deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising … Read the whole story
WPP's Kantar Media on Wednesday announced the addition of Rubicon Project inventory to its SRDS.com programmatic media planning and buying platform. The SRDS programmatic … Read the whole story
Nexage, a mobile ad exchange, on Wednesday announced it now supports mobile retargeting. The move lets mobile Web publishers tap into retargeting spend, Nexage … Read the whole story
On the heels of the TagMan acquisition in March, Ensighten announced Wednesday that it has added Anametrix to its marketing tool chest. The platform … Read the whole story
PubMatic, a supply-side platform (SSP), on Wednesday announced 12 new partnerships with UK publishers. In conjunction with the slew of new partnerships, PubMatic has … Read the whole story
Adroit Digital, a digital ad tech firm, on Wednesday announced the appointment of Jacob Ross as president. Ross was formerly managing director, North America, … Read the whole story
Consumer sentiment about advertising dropped over six points Wednesday, with the Ad Sentiment Index closing at 89.9, down from 96.2 on Monday. Read the whole story
Women's interest publisher Meredith Corp. is launching a new native advertising platform called "Buzz" for its digital properties, beginning with the Web site for … Read the whole story
- COMMENTARY
It's tempting to think RTB and programmatic are all about machines whizzing data around server clusters. The truth is that it takes highly skillful … Read the whole story
Social-marketing start-up Thismoment just closed a Series D funding round worth $17.6 million. The funding follows the launch of Thismoment's content marketing platform, Content … Read the whole story
- COMMENTARY
Native advertising is for real. It has increasingly become a focal point of our industry over the past three years, and now represents billions … Read the whole story
- COMMENTARY
If you haven't been keeping up with the news regarding cross-platform video buying, it really is time to take note. Cross-platform buying is on … Read the whole story
