RTBlog
When it comes to real-time marketing, one thing advertisers often rely on are trends. But trends are fickle things: sometimes they are slow to rise and slow to die, and … Read the whole story
Ezakus, a predictive targeting tech company, on Friday announced the appointments of Brett Bogle as VP of business development, and Phillippe Finkelstein as head … Read the whole story
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calendar, which looks at data from September and ranks 315 audience segments based … Read the whole story
- COMMENTARY
Darn it, I really wanted to write a rant about Twitter profiles from people that put a #hashtag #in #front #of #every #word #in … Read the whole story
A series of pending patents filled by engineers at Google suggest an increase in search automation and the ability to log and access the … Read the whole story
- COMMENTARY
A New Yorker cartoon: A man and his young son walk up to an ice cream truck on the street corner. The vendor is … Read the whole story
Brandnew, a native advertising platform that specializes in delivering messages through social media influencers on image-focused sites like Instagram and Pinterest, has unveiled its … Read the whole story
- COMMENTARY
"It is difficult to get a man to understand something, when his salary depends on his not understanding it." -- author Upton Sinclair. This … Read the whole story
Keeping its recent promise, Snapchat introduced ads to its messaging platform this weekend. The new ads are appearing in the "Recent Updates" section of … Read the whole story
- COMMENTARY
Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people … Read the whole story
Multitasking around TV viewing continues to climb -- but those tasks are rarely related to TV viewing. TiVo says over half of its 856 … Read the whole story
COMMENTARYTransparency remains top of mind for Google. New rules coming to Google AdWords or AdWords Express in November will require agencies, as well as … Read the whole story
