Like a broken clock, digital marketers only get it right some of the time. They want to change that. A broken clock is right about .14% of the time -- … Read the whole story
Unruly, a marketing tech company with a focus on social video advertising, on Thursday announced a partnership with Index Exchange, a division of Casale … Read the whole story
The lines have blurred when it comes to Black Friday and Cyber Monday, as consumers now engage in both online and offline shopping activity … Read the whole story
Rubicon Project on Thursday announced its Q3 2014 financial results, reporting $32.2 million in revenue during the quarter, up 60% year-over-year. The company's real-time … Read the whole story
TV advertising has lagged behind cutting-edge advancements in digital and social media, but that's quickly changing. And data is the driver behind the oncoming … Read the whole story
Programmatic video ad platform TubeMogul this week announced it has integrated comScore's vCE metrics (validated Campaign Essentials) into its ad platform to bring "TV-comparable … Read the whole story
Marketers relying on a traditional method for calculating return on investment (ROI) of advertising sources and customers bid blindly on media. The social predictive … Read the whole story
Adform, a Denmark-based demand-side platform (DSP), on Thursday announced a partnership with StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe. Read the whole story
Twitter's launch of Fabric is an interesting move, but before we get carried away, let's call it what it is -- an offer of … Read the whole story
The Council for Research Excellence this morning is releasing a comprehensive primer for the advertising and media research community to begin organizing how it … Read the whole story
A federal judge barred online video distributor Aereo from streaming over-the-air TV shows in real time to subscribers' smartphones and tablets, but cleared the … Read the whole story
Ready or not, here it comes. A wave of marketing that has been growing for years -- contextual marketing -- will reach new heights … Read the whole story
Microsoft has plans to build out a third-party ad publisher network, similar to Google AdSense, placing premium high-quality ads on publisher sites supported by … Read the whole story