Apparently publishers don't think too highly of the digital ad industry's monetization offerings -- or of their own. A recent research report found that most publishers gave themselves (and the … Read the whole story
Thrillist Media Group (TMG), the men's digital media company, and TouchTunes, operator of interactive entertainment kiosks that users control via mobile devices, are partnering … Read the whole story
A few weeks ago, RTB Insider ran a post on a topic referred to as the programmatic industry's "obesity problem." The column pointed to … Read the whole story
The study, which looks at social behavior around major events like Shark Week, the Middle East events around ISIS, Apple Launch events, and Ferguson … Read the whole story
As far as metaphors go, the notion of "buying time" has become a little ironic -- and some might say, quite prophetic -- for … Read the whole story
Rubicon Project on Thursday announced its Q3 2014 financial results, reporting $32.2 million in revenue during the quarter, up 60% year-over-year. The company's real-time … Read the whole story
As a reaction to the news last week that HBO and CBS plan to offer direct-to-consumer subscription models, Joe Marchese does a great job … Read the whole story
It's the most annoying part of digital marketing. Look up a product and you're stalked around the Internet for days, and anyone using the … Read the whole story
As consumers consult multiple channels along their paths to purchase, their behaviors are also subject to change and even retreat to earlier habits. Shoppers … Read the whole story
Twitter's launch of Fabric is an interesting move, but before we get carried away, let's call it what it is -- an offer of … Read the whole story