RTBlog
The notice had been given and the introduction made, and now cross-device advertising has arrived. In truth, cross-device advertising -- or cross-devicing, since everything needs to be shortened or acronymed … Read the whole story
Interactive Media Holdings (IMH) -- the parent company of Vindico, Specific Media, Myspace and Xumo -- on Tuesday announced four new c-suite appointments, all … Read the whole story
- COMMENTARY
The core of programmatic marketing is buying the right impression at the right time at the right price. These days, many advertisers try to … Read the whole story
Cross-channel marketing remains in its infancy, despite the adoption of multiple media channels in marketing campaigns. Most lack proper integration and consistency. A global … Read the whole story
- COMMENTARY
It's the most annoying part of digital marketing. Look up a product and you're stalked around the Internet for days, and anyone using the … Read the whole story
Segmint, a data-driven marketing tech firm, on Tuesday announced it has raised $9 million in strategic investment money from "a global FinTech leader," per … Read the whole story
"[Company's] ground breaking predictive scores utilize machine learning, complex algorithms and LifeData(R) to produce predictive models that score likelihood to take a specific action. … Read the whole story
As part of a broader restructuring, Joe Simon, chief technology officer at Conde Nast, is leaving the company. Fred Santarpia is assuming the newly … Read the whole story
In line with analysts' expectations, Twitter saw revenue rise to $361 million in the third quarter -- up 114% year-over-year -- the company reported … Read the whole story
Consumer sentiment about advertising rose nearly nine points Tuesday, with the Ad Sentiment Index closing at 102.6, up from 94 on Monday. Read the whole story
- COMMENTARY
I propose that a key to success is to focus on the perspective of how individual consumers behave. Specifically, I want to focus on … Read the whole story
