RTBlog
This is "must-see TV." It's truly "mandatory viewing." Those phrases do not typically refer to commercials, but Clearstream, a video ad targeting platform, wants to change that. No -- not … Read the whole story
Visible Measures, a Boston-based ad tech firm that launched a demand-side platform (DSP) earlier this year, on Thursday announced it has closed a $7 … Read the whole story
- COMMENTARY
While the programmatic space holds great promise, marketers have navigated it with varying degrees of commitment and success. A main reason many brands have … Read the whole story
Native ad services provider Sharethrough has just developed a tool for publishers to better control the location and delivery cadence of ad inventory in … Read the whole story
- COMMENTARY
Where does the rise of RTB and programmatic leave the marketer? Well, it should see us focussing on learning from new data as we … Read the whole story
In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest … Read the whole story
- COMMENTARY
ClickZ has posted an article exploring Yahoo's moves in the programmatic space, questioning whether or not the company can "make a dent" in the … Read the whole story
Consumer sentiment about advertising dropped nearly seven points Wednesday, with the Ad Sentiment Index closing at 93.1, down from 99.9 on Tuesday. Read the whole story
Haven't we been through this this whole kissing famous people kissing people thing before? Wasn't it Benetton with Obama and others embraced in a … Read the whole story
- COMMENTARY
Jim Hackett, VP of tech operations for eXelate, started in the backend / web development area of the financial industry before moving into the … Read the whole story
- COMMENTARY
How do we better align this ever-changing digital media world with how marketing leaders actually think about their business? Read the whole story
