RTBlog
Not too long ago, one school of thought questioned whether or not programmatic advertising could truly take hold in the industry, or if the use of the real-time trading tech … Read the whole story
The advertising technology space has seen plenty of mergers and acquisitions in 2014, and now one player in the space, MediaMath, is on their … Read the whole story
- COMMENTARY
If you think about it, marketers today simply can’t win when making a smart decision about where to place their ad budgets. TV used … Read the whole story
Expanding on a partnership first struck just over one year ago, programmatic video ad platform Videology users can now use LiveRamp, a data on-boarder, … Read the whole story
- COMMENTARY
Unilever only considers an ad to be complete when all of it is viewable; when a user willingly clicks it to play; when at … Read the whole story
Sky Italia, an Italian digital broadcaster owned by BSkyB, on Monday announced that 70% of its brand advertising is done programmatically, using Turn's demand-side … Read the whole story
- COMMENTARY
Many companies are delivering technology that helps address key challenges faced by publishers and advertisers, while some are creating additional friction and inefficiency. Understanding … Read the whole story
Marin Software now supports the integration of data from Yahoo Gemini, Yahoo's mobile search and native marketplace, into its platform -- giving advertisers the … Read the whole story
MobFox, the European mobile programmatic ad exchange Matomy Media Group acquired for $17.6 million last month, on Monday announced a partnership with Airpush, a … Read the whole story
Consumer sentiment about advertising dipped to nearly three points on Monday, with the Ad Sentiment Index closing at 96.5, down from 99.1 on Sunday. Read the whole story
Overall, marketers in the U.S. will spend more than $103 billion on search, display, social media, and email marketing by 2019 -- growing at … Read the whole story
