Deloitte has released its 2014 Technology Fast 500 list, and like last year, programatic ad technology companies are easy to spot. Also like last year, there are several programmatic or … Read the whole story
Programmatic video ad platform TubeMogul beat its Q3 2014 estimates by reporting $27.4 million in revenue on the quarter, ahead of an expected $20 … Read the whole story
FreeWheel this week announced its "FourFronts" programmatic marketplace has expanded overseas and into the UK through a partnership with Channel 4. Channel 4 is … Read the whole story
Rocket Fuel released its Q3 2014 earnings this week, reporting revenue of $102.1 million during the quarter, a 63% increase from the $62.5 million … Read the whole story
Interpublic Group (IPG) and Millennial Media, a mobile ad firm, on Thursday announced a yearlong global partnership. IPG agencies and their clients will have … Read the whole story
The growth of private programmatic ad exchanges has helped at least one company surge in the revenue department. TapSense, a mobile ad exchange, on … Read the whole story
Programmatic platforms are continuing to gain momentum as an efficient way to buy and sell advertising. Still, there's been considerable debate about whether truly … Read the whole story
Social media advertising spending will more than double in just five years, according to a new forecast from BI Intelligence, which predicts that social … Read the whole story
The Local Media Consortium, representing around 1,200 local news outlets across the country, has struck a deal with native content and advertising platform DistroScale, … Read the whole story
Most small businesses use analytics to make business decisions, find new customers, and nurture the ones they have, per a recent study by Constant … Read the whole story
While much of the television program and ad viewing today meet that criteria, more and more video content is being viewed outside of the … Read the whole story
Many vendors offer typical ad-serving solutions for display, with few options to remedy the disappearing and ever-shifting cookie pool. One solution is to move … Read the whole story