RTBlog
HubSpot, Pardot, Act-On, Marketo and Eloqua have been named "Leaders" in G2 Crowd's latest marketing automation report, called "Grid." The new report, released Thursday, is G2 Crowd's second "Grid" report … Read the whole story
GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the … Read the whole story
- COMMENTARY
As RTB executives meet in London to discuss programmatic, let's drop this talk of the industry's issues coming down to a difference between marketers … Read the whole story
Apple is planning to automate the way iAd does business. Apple on Wednesday announced a partnership with Rubicon Project, a major ad exchange, to … Read the whole story
"The solution requires no implementation of 3rd party pixels and is completely free of discrepancies. Until now, the complexity and cost of algorithmic attribution … Read the whole story
REA Group, an online real estate ad company headquartered in Australia, has partnered with TubeMogul to programmatically sell video ads. REA Group will use … Read the whole story
COMMENTARYOatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow … Read the whole story
Sizmek, an ad management firm, on Thursday announced a partnership with attribution firm Abakus to incorporate "game theory" attribution to its platform. "It is … Read the whole story
- COMMENTARY
While native advertising is quickly becoming available through programmatic channels, media planners need to consider the inherent distinctions between native and display when formulating … Read the whole story
Supply-side platform (SSP) PubMatic on Wednesday announced the appointment of Andrea Campana to the position of country manager, Italy, a new role at the … Read the whole story
Mobile ad exchange Nexage on Wednesday announced the addition of four new Nexage Connect partners including AppAudience, eXelate, Factual and Neustar. Nexage Connect is … Read the whole story
Consumer packaged goods companies continue to shift budgets to mobile to increase retail store traffic and influence consumers as they traverse from search to … Read the whole story
"We polled our social media followers for their favorite Thanksgiving foods, and we're destroying their least favorites," Matt Gentile, Century 21's director of social … Read the whole story
Dynamic Yield, an automated real-time content optimization engine, is introducing a new platform that gives marketers creative control over their online actions without the … Read the whole story
