Viewability became an official currency for digital ad trading earlier this year, with many advertisers following the Media Rating Council's (MRC) standard of "viewable" of 50% of an ad being … Read the whole story
Data management platform (DMP) and data provider eXelate on Tuesday announced that independent auditing organization BPA Worldwide has certified eXelate's online B2B audience data. Read the whole story
The Fantastic Four agency holding groups, and their respective trading desk efforts in programmatic, have been debated, followed, loved and hated. Many have even … Read the whole story
Genesis Media, an online video tech company, on Tuesday announced its platform now has supply-side platform (SSP) capabilities, letting publishers tap into programmatic demand … Read the whole story
During the Web Summit in early November, Google's global CMO, Lorraine Twohill, talked to UK marketing publication The Drum about Google's plans to move … Read the whole story
Taptica, a mobile demand-side platform (DSP), on Tuesday announced the appointment of Dekel Boni as VP of products. He will work from the company's … Read the whole story
While Cyber Monday has a relatively short history, providing marketers with scant perspective on which to draw, its incredible growth implies that retailers without … Read the whole story
For a very long time, marketers developed strategies to achieve marketing objectives like awareness, perception and efficiency. The pendulum shifted recently, with marketers now … Read the whole story