Despite a recent study from Google noting that 56.1% of all impressions served on its display platforms (including Google and DoubleClick) are not viewable, Google still tops the chart when … Read the whole story
Helping bridge the gap between television and digital video ad campaigns, programmatic video ad platform Virool on Wednesday announced it has integrated Nielsen Online … Read the whole story
Marketing today is radically different from the way it was just 10 years ago, because marketers today depend on two things that were never … Read the whole story
With user-generated content exploding, especially a prosumer market of high-quality video programming, a new platform is launching today to give those creators control -- … Read the whole story
Most marketers know that big data contains valuable information that, when used properly, can transform their marketing. The problem is that these large data … Read the whole story
140 Proof, a mobile ad targeting firm, on Tuesday announced a partnership with PubMatic, a supply-side platform (SSP), to allow advertisers to programmatically tap … Read the whole story
"The video advertising market is primed for dramatic growth in the coming years, and [Company's] Ad-IX platform helps key players in the real-time bidding … Read the whole story
On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
Whether radio has "too many" ads is a matter of taste and perspective. Twelve minutes of advertising in an hour is 20%. Maybe that's … Read the whole story
The CMO Council's survey, with Nielsen assisting, finds marketers are running 33% more digital ad campaigns than direct response and that overall, marketers are … Read the whole story
Just a few days after Google revealed that just over half of digital advertisements are not viewable, The Drum has put together a round-robin … Read the whole story