RTBlog
Earlier this year, American Express set a theoretical goal of shifting 100% of its online ad budget to programmatic, "Advertising Age" first reported. AmEx set its sights as high as … Read the whole story
Automating the way that location-based ads are delivered and analyzed, Publicis Groupe's Starcom MediaVest Group this week announced SMG Maps, a location analytics platform … Read the whole story
- COMMENTARY
This has been a banner year for the practice of programmatic ad buying, with "the most dramatic growth and expansion" to date, according to … Read the whole story
Time Inc. has entered into a new strategic partnership with technology firm IFTTT (which stands for "if this then that") with the goal of … Read the whole story
- COMMENTARY
Of course people are buying fewer big-ticket items in December -- they bought them on Black Friday and Cyber Monday instead. Marketers really need … Read the whole story
Internet advertising revenue in the U.S. rose 17% to $12.4 billion for the third quarter of 2014. The numbers also mark a 6.5% increase … Read the whole story
- COMMENTARY
I've written before about why I believe the media industry's future with most brand advertisers will be all about delivering specific business outcomes (leads, … Read the whole story
- COMMENTARY
Starcom MediaVest Group is moving to integrate location-based data into clients' media campaigns with a new service, SMG Maps. This will be a joint … Read the whole story
