RTBlog
Marketers are increasingly putting their trust in technology to run successful digital ad campaigns. Nearly half (46%) of all advertisers believe that having a deeper in-house knowledge of digital ad … Read the whole story
Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, … Read the whole story
"Viewability" may not have been the word of the year for 2014, but to many in the programmatic media-buying industry, it will be its … Read the whole story
Oracle continues its ad technology shopping spree, announcing a deal this morning to acquire audience-targeting firm Datalogix. Terms were not disclosed, but Oracle said … Read the whole story
- COMMENTARY
When dust accumulates on an object, it loses its twinkle. Although the general form, purpose and value of the object are unchanged, it somehow … Read the whole story
Suspicious Web traffic in the U.S. rose 36% sequentially in the third quarter of 2014, and bot traffic grew by 35%. Data released Friday … Read the whole story
The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning … Read the whole story
- COMMENTARY
Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my … Read the whole story
