RTBlog
ESPN ran its first programmatically sold ad during the Saturday 1 a.m. edition of "SportsCenter," per "The Wall Street Journal," and the fact that it was purchased (by Turbo Tax) … Read the whole story
Three out of four advertisers in Asia-Pacific (APAC) plan to increase spend on data-driven marketing in 2015, and 96% view audience targeting as an … Read the whole story
- COMMENTARY
Apart from New Year's predictions, this is also the time of the year that agency networks share their updated projections on (global) ad spend. … Read the whole story
Digital ad measurement firm DoubleVerify on Monday announced it has received Media Rating Council (MRC) accreditation for its video ad quality measurement technology, which … Read the whole story
Mediaocean CEO Bill Wise says TV and video are not converging. They are "vastly different" media, he says. Read the whole story
"[Company] launched major updates to its [Product] programmatic maximization engine showcasing enhanced user interface with responsive design, data visualization capabilities, and direct integration with … Read the whole story
- COMMENTARY
iMedia Connection has posted an article written by Roy de Souza, CEO and co-founder of Zedo, contending that "programmatic direct beats RTB for brands." Read the whole story
TV stations continue to move more to electronic buying and selling -- some $4 billion was processed through ePort for TV stations, up 125% … Read the whole story
Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named … Read the whole story
