If "programmatic" is the father and umbrella term under which real-time bidding, programmatic direct and other terms live, then "data-driven marketing" is the grandfather. Being a "data-driven marketer" gives advertisers … Read the whole story
Opera Mediaworks, a mobile ad platform, has announced the launch of a native ad exchange for mobile. The private exchange will be an added … Read the whole story
Interactive Media Holdings -- the parent company of Specific Media, Vindico, Xumo and Myspace -- is starting fresh in 2015. The company on Wednesday … Read the whole story
Undertone, an ad network turned ad tech firm, on Tuesday announced the appointments of Theresa Gage as VP, west region sales; Michelle Savoy as … Read the whole story
Smarter Remarketer, a marketing automation platform for retailers, on Tuesday announced changes to its brand name and leadership. In conjunction with a rebranding - … Read the whole story
The deal is based in part on the agency's belief that mobile-first strategies will be a driver of significant change in how advertisers strategically … Read the whole story
In the 1980s, the TV movie "The Day After" provided a glimpse of the world in the wake of a potential nuclear war between … Read the whole story
Beacons are about to cause yet another new twist on in-store shopping. We know from various research studies that even though many people use … Read the whole story
Try to calculate the extra promotion zip for a TV show from social media or award show honors. The answer is that it'll always … Read the whole story
For those of you who didn't know, in addition to being a rambunctious rapper, I'm a catchphrase connoisseur, an argot aficionado, a jargon junkie, … Read the whole story