RTBlog
Verizon Wireless and Turn were caught with their hands in the cookie jar, but what does the incident tell us about the future of tracking? With consumers spreading across a … Read the whole story
NBCUniversal, a media and entertainment company that tested the ad tech waters in 2014, has taken the next step toward a data-driven future with … Read the whole story
- COMMENTARY
As temperatures continue to drop and parts of the country experience winter storms, we find ourselves closing out another exciting year of college football. … Read the whole story
AKQA, a digital agency based in San Francisco, this week announced it has received a seat on Google's DoubleClick Ad Exchange (AdX). AKQA asserts … Read the whole story
- COMMENTARY
It was an interesting distraction, but a distraction nonetheless. With Google Glass gone, brands can forget about sci-fi and concentrate on what they have … Read the whole story
The ad tech marketplace continued consolidation this week with the announcement that Admedo, a programmatic ad platform headquartered in the UK, has acquired Dispop, … Read the whole story
COMMENTARYThe different ways beacons are used continues to evolve. There is active beaconing, passive beaconing and now requested beaconing. One of the first and … Read the whole story
Meetrics, a media measurement firm headquartered in Berlin, Germany, on Thursday announced it has received Media Rating Council (MRC) accreditation for its viewability product … Read the whole story
- COMMENTARY
There is not much of a question that more and more companies -- buyers, sellers and intermediaries alike -- are going to use a … Read the whole story
Mobile conversions make up only about 30% of all search conversions, although mobile marketing and the metrics to quantify campaigns are finally reaching parity … Read the whole story
