RTBlog
As mobile ad traffic continues to rise overseas, so too does spend -- including programmatic spend. AppFlood, a China-based mobile ad exchange owned by PapayaMobile, says global mobile ad traffic … Read the whole story
Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $20 million in a Series B round of funding led by Fidelity Growth … Read the whole story
Ad tech firm Taykey on Tuesday announced it has received $15 million in new funding from Innovation Endeavors, Google executive chairman Eric Schmidt's venture … Read the whole story
Audience Measurement firm Kantar will integrate retail purchase data and information into its portfolio of measurement services. Similarly, Kantar Shopcom will integrate Rentrak's TV … Read the whole story
MediaMath, a demand-side platform (DSP), on Monday announced it has opened a new office in Madrid, Spain, to continue expanding into the EMEA region. … Read the whole story
Yahoo's BrightRoll, a programmatic video ad platform, on Tuesday announced the launch of a new analytics hub called "BrightRoll insights." The dashboard will give … Read the whole story
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I'm a content creator. And, in this particular case, I've chosen MediaPost as the distribution point for that content. If we're exploring the role … Read the whole story
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Throwing the same old Web analytics at mobile wholly misses the potential of the medium to inform customer insights, says Forrester in a new … Read the whole story
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People around the world believe that new technology including the Internet, social media, and mobile devices has a positive overall impact on their lives, … Read the whole story
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Local cable advertising sales will be a significant part of a cable operator company's revenue someday, with the promise of big scale addressable and … Read the whole story
