Reuters notes that PepsiCo and Anheuser Busch will work with Twitter to create "war rooms" for real-time marketing at this year's Super Bowl -- a melodramatic term if you ask … Read the whole story
Rocket Fuel on Wednesday announced it has opened an office in Sao Paulo, Brazil, marking the company's expansion to Latin America. Rocket Fuel has … Read the whole story
Adobe thinks that larger smartphone screen sizes are already having an impact on mobile ad effectiveness. OK, maybe. But we are still waiting for … Read the whole story
MediaMath, a demand-side platform (DSP), on Wednesday announced the appointments of Ari Buchalter and Michael Lamb as co-presidents. Buchalter will lead the company's "Platform" … Read the whole story
Click-through rates and impressions are now effectively meaningless and so, as "The Guardian" is showing, we're moving to an era when time will be … Read the whole story
Thinknear, the mobile advertising arm of wireless location services firm Telenav, on Wednesday announced it has partnered with Twitter's MoPub to bring native ad … Read the whole story
We humans will wear almost anything as jewelry, but we're much more conservative when it comes to our faces. We don't want to put … Read the whole story
Real-time traffic reporting has made Google-owned Waze popular with drivers, but law enforcement questions the importance of being able to track police officials. It … Read the whole story
When Facebook announced last fall that its video metrics would be made public, the media began to speculate. Would this data prove that Facebook … Read the whole story
Calling for an end to click-based ad measurements, Facebook is rolling out a new model that determines online or offline sales "lift" as a … Read the whole story
The Economist Intelligence Unit has done a study on behalf of marketing enterprise software company Marketo, Inc., to get CMO perspectives on how well … Read the whole story