Real-Time Daily Editions for February 2015
Real-Time Daily - Friday, Feb. 27, 2015
What If 'The Dress' Were An Ad?
Programmatic TV: An Idiom's Delight
TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
Six Signs We're In The Postdigital Age Of Advertising
Integral Receives MRC Accreditation For Video Ad Viewability
IoT, Mobile & Connected Shoppers: Views from MIT
Adsquare's Mobile Audience Data Comes To AppNexus
The Great Big Data Fragmentation
Correction: NCS AdVantics Datasets
Real-Time Daily - Thursday, Feb. 26, 2015
Patent Vending: Collective Eyes Licensing
PubMatic Passes $130M Run Rate, Claims Profitability
AdRoll Taps 2 Ex-Googlers To Lead New Japan Office
ITN Taps Nielsen Catalina Data For Ad Sales
Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys
Clarification: YuMe Study Commissioned, Not Joint, With Nielsen
Cox Taps TubeMogul For Video Ad Sales
Delivering Mobile Ads Via Drone Is Now A Thing
Programmatic Transparency Needs To Be Fixed -- And Fast
Mobile Payments Services Slow To Increase Rate Of Use
How Advertisers Can Lead the Fight Against Digital Piracy
Real-Time Daily - Wednesday, Feb. 25, 2015
Programmatic's Fourth 'Right'
Major League Gaming Taps OpenX To Sell Programmatically
All Bots Aren't Created Equal: Battling The Good, The Bad And The Ugly
Rubicon Project Sees $41.8M Revenue In Q4, Up 49% YoY
Marketers: How To Succeed With Data
Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
Brand Safety - The Big Guys Get It, Why Not The Independents?
AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
Video Metrics: Marketers Favor Views, Conversions, Brand Lift
Acxiom Merges AOS, LiveRamp Go; Launches New Data 'On-Boarding' Tech
Real-Time Analytics Firm Metamarkets Raises $15M
AdsWizz Taps Lotame For Data Management
engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
Cox Taps TubeMogul For Video Ad Sales
Delivering Mobile Ads Via Drone Is Now A Thing
Real-Time Daily - Tuesday, Feb. 24, 2015
The Noisy Programmatic Meeting Room
Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic Buys
Ad-Targeting Data Providers Not All On Target
Three Myths About Programmatic Native
Adform Guarantees Viewability With New Tech
Cox Taps TubeMogul For Video Ad Sales
Rocket Fuel Takes Nosedive In Stock Market, Blames Holding Companies
Algorithms Should Optimize Effectiveness, Not Efficiency
Brand Safety - The Big Guys Get It, Why Not The Independents?
2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital
Apple To Build Billion-Dollar European Solar Data Centers To Power iTunes, App Store, Maps
'It's Difficult To Find Love In An Excel Spreadsheet'
Real-Time Daily - Monday, Feb. 23, 2015
Lego Wins The Oscars; NASA Jumps On 'Interstellar' Win
IAB Releases Native RTB Specifications
Better Will Always Outweigh Perfect In Audience Targeting
Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
Marketers Buy More Than They Use Analytics
Canadian Ad Exchange CPAX Adds New Publishers, Now Has Over 100
Avoid Social-Media Disasters During Award Season
Qualia, BlueCava Partner For Real-Time Intent Targeting
Livefrye Grabs $47M In Funding, Will Expand Tech
Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
Real-Time Daily - Friday, Feb. 20, 2015
Programmatic Video To Be A Focus In 2015
Targeted Victory Updates Platform To Include Facebook Ads Integration
Clypd Brings Yield Optimization To Programmatic TV
Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
Flurry CEO Predicts 2015 Will Become The Year Of Mobile Ecommerce
Yahoo Intros Search In Apps As Part Of Mobile Development Suite
Cxense DMP Integrates With Google DoubleClick For Publishers
Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
Death Of The Centralized Agency Trading Desk?
Media Usage Does Not Always Mean Ad-Reach Opportunity
If I Can Learn Digital Attribution, So Can You!
Oracle Plays Oracle To Predict Oscar Wins
Real-Time Daily - Thursday, Feb. 19, 2015
According To Comment Section Data Mining, The Oscar Winners Are...
Criteo Acquires DataPop, Sees $20M In Q4 Profit
VMM Taps Tremor For Programmatic Video
MDC Advertising Relaunches As 'The Programmatic Healthcare Agency'
Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
How To Make Native Programmatic
Snapchat Valuation Pegged At $19B, Media Brands Invest In Service
Viewability In Focus At Leadership Meeting
Video Ad Viewability Rises
Rovi Inks Data Deal With A+E Networks
Are You Afraid Of The Future Of Marketing?
Real-Time Daily - Wednesday, Feb. 18, 2015
Programmatic Targeting Impacting Physical Shopping
Facebook's Marketing Partners Program Officially Relaunches
Taptica Opens Shop In NY
How To Evaluate Private Programmatic Deals
Facebook To Debut Product Ads, Boost To Brands
TV Programmatic: More than Real-Time Bidding
SpotXchange Opens Office In Singapore
Kalwa Joins Improve Digital As UK Head Of Demand, Partnerships
Publicis Moves VivaKI Programmatic Arm Into Agencies
Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
Viewability: The Advertising Trend Of 2015
Real-Time Daily - Tuesday, Feb. 17, 2015
Real-Time With Keith Gooberman On Launching An Independent Trading Desk
comScore CEO Matta Joins Nativo Board Of Directors
Programmatic And RTB Are Now Mainstream -- Just Ask Publicis
Foursquare Eliminates Barriers To Mobile App
VivaKi Unbundles Trading Desk, Redistributes Service Across All Publicis Media Agencies
Rocky Mountain Hi-Tech: Digital Shop MJD Expands To Boulder
Publicis Moves VivaKI Programmatic Arm Into Agencies
Are We Guilty Of 'Numbed' Marketing?
Real-Time Daily - Monday, Feb. 16, 2015
How Consumers Reacted To Winter Storm Juno
Beacons Open Up Prospects For 'Physical Retargeting'
SpotXchange Expands In Europe, Opens Office In Amsterdam
The Rebranding Of A Century-Old Marketing Challenge
IPG Will Remain Out Of The Inventory Resale Business
Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much
Rocky Mountain Hi-Tech: Digital Shop MJD Expands To Boulder
Advertisers' Viewability Demands Frustrating Publishers
Forbes Puts Native Ad On Cover
Brands Must Redirect Budgets To Customers Before Capitalizing On Technology
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