Winter storm Juno, the "historic" storm that didn't pack the punch many predicted, still impacted the way consumers behaved, and in turn, the way media buyers targeted audiences. Based on … Read the whole story
A Unilever test in Sweden recently showed how beacon technology can be used to tag and then retarget consumers based on their real-world movements. … Read the whole story
SpotXchange, the programmatic video supply-side platform (SSP) that sold a majority stake to RTL Group last year, has teamed with RTL Nederland to launch … Read the whole story
Don't say I don't love you, dear reader, because today I have decided to talk about Fractional Attribution. I just KNOW that you care … Read the whole story
For the most part anyway, according to Michael Roth, who was asked about the practice during a conference call with analysts to discuss the … Read the whole story
Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I … Read the whole story
"What really sealed the Boulder location was the buzzing technology scene and the positive energy the town has," says Michael Maginnis, Presient MJD. "There … Read the whole story
The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of … Read the whole story
As marketing departments increase revenue-generating strategies to become a profit center, marketers must invest more of their budgets in customer relationships. More than 80% … Read the whole story