Just over one year ago, Keith Gooberman, former VP of trading and platform operations at Varick Media Management, left the company to launch his own independent trading desk, Programmatic Mechanics. … Read the whole story
Nativo, a programmatic native ad platform, on Tuesday announced that Serge Matta, CEO of comScore, has joined the company's board of directors. Other board … Read the whole story
Moving RTB-buying experts out of its specialist technology developer, VivaKi and in to its media agencies show that Publicis understands that RTB and programmatic … Read the whole story
Reducing barriers to entry, Foursquare no longer requires new users to sign up for an account before accessing its mobile application. The move comes … Read the whole story
Publicis Group's VivaKi is decentralizing its trading desk model and will distribute programmatic ad trading across other Publicis media shops including Starcom MediaVest, ZenithOptimedia … Read the whole story
"What really sealed the Boulder location was the buzzing technology scene and the positive energy the town has," says Michael Maginnis, Presient MJD. "There … Read the whole story
A few years ago, I was moderating a panel on mobile advertising. The room was full of marketers. One audience member lamented, "Why don't … Read the whole story