RTBlog
Programmatic ad targeting continues to seep into new areas. From display, to television, and even print, ad tech has stretched across the industry. And it's proving to have an impact … Read the whole story
Facebook on Tuesday announced that its Preferred Marketing Developer Program has officially relaunched as Facebook Marketing Partners. It's the final step of a project … Read the whole story
Taptica, a mobile demand-side platform (DSP), on Tuesday announced it has opened an office in New York City. Melissa Dickman has been named regional … Read the whole story
- COMMENTARY
I have written before about how programmatic private deals work. But the real question is: Are they worth it, and what's required for a … Read the whole story
On Tuesday, Facebook plans to unveil Product Ads -- a new format for brands to show off multiple offerings, and in some cases, their … Read the whole story
- COMMENTARY
Programmatic buying is getting a good deal of attention -- and recent articles have speculated on leveraging infrastructure created for digital programmatic to accelerate … Read the whole story
Programmatic video supply-side platform (SSP) SpotXchange this week announced it has opened an office in Singapore. The Asia-Pacific (APAC) region was the fastest growing … Read the whole story
Improve Digital, a European supply-side platform (SSP), on Tuesday announced the appointment of Przemek Kalwa as head of demand and partnerships, UK. Read the whole story
- COMMENTARY
The IAB is calling 2015 a "year of transition" as it recommends that advertisers seek 70% viewability during the year. But 2015 is more … Read the whole story
