RTBlog
Who is driving the conversation toward programmatic: Brands, agencies or tech vendors? The tech vendors may have the most skin in the game, but the chatter is "all over the … Read the whole story
Interpublic's Mediabrands unit has formed an alliance with more than 15 television networks to develop and organize data and technology that would enable the … Read the whole story
- COMMENTARY
There has been a lot of discussion about the merging of native advertising and programmatic buying since the launch of the Facebook Exchange (FBX) … Read the whole story
Adform, a Denmark-based demand-side platform (DSP), on Monday announced it has rolled out new technology to guarantee viewability for programatic ad buyers. Advertisers won't … Read the whole story
Programmatic ad-tech firm Rocket Fuel saw its stock price fall 27% on Friday, the lowest since the firm went public in 2013. The drop is … Read the whole story
COMMENTARYJim Spaeth, partner at Sequent Partners, a brand and media metrics consultancy, contended that algorithms should optimize for effectiveness more so than efficiency because … Read the whole story
- COMMENTARY
Brand safety will be the focus of today's IAB seminar as it is announced that by the end of the year, 80% to 90% … Read the whole story
Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad … Read the whole story
Apple said Monday it would spend about $1.92 billion (EUR1.7 billion) to build and operate two data centers in Europe, each completely powered by … Read the whole story
- COMMENTARY
Amy Auerbach, group media director at 22squared, mused that "it's very difficult to find love in an Excel spreadsheet" this morning at OMMA Miami, … Read the whole story
