RTBlog
The entire programmatic ad industry has been headed toward "more control." It's why we've seen a slew of technologies arise that allow advertisers to buy only in-view ads, it's why … Read the whole story
Texas Governor Rick Perry has tapped Targeted Victory, an audience targeting firm focused on Republican political candidates, to help reach potential voters for a … Read the whole story
- COMMENTARY
The phrase "________ is the new black" originated in the fashion world. Los Angeles Times? The New York Times? Maybe late '70's? Early '80s? … Read the whole story
PubMatic, a supply-side platform, on Monday announced it has added programmatic native ad support to its platform. PubMatic's publishing partners will be able to … Read the whole story
- COMMENTARY
With all of the talk about jumping into the programmatic pool, it may be a good idea to first revisit the purpose of digital … Read the whole story
AppNexus, an ad tech firm, this week announced that data from adsquare, a European mobile audience targeting company, will be made available to AppNexus … Read the whole story
COMMENTARYOne of major obstacles to mobile commerce is less the technology and more the knowledge about the technology. This point was driven home at … Read the whole story
PureClick has received click measurement accreditation from the Media Rating Council for its click forensic metrics related to its PureCaptcha and PureBounce products. The … Read the whole story
