RTBlog
PointRoll, a Gannett company, has released its 2014 benchmarks report. Over 100 billion ad impressions -- which were both programmatically and traditionally traded -- were analyzed for the report, which … Read the whole story
At the Game Developers Conference on Monday, Google's AdMob, a mobile ad platform, announced it is bringing native ads to the platform in "limited … Read the whole story
Verve, a Mumbai, India-based mobile ad platform, on Tuesday announced it has raised $11 million in funding from Maverick Capital Ventures, the venture capital … Read the whole story
StackAdapt, a demand-side platform (DSP) for native advertising, on Tuesday announced a partnership with AdsNative, a supply-side platform (SSP) for native. "Programmatic native advertising … Read the whole story
As Nielsen begins implementing some of the biggest changes to its TV ratings methods since the introduction of the people meter, the world's biggest … Read the whole story
Apple and IBM announced Monday at the Mobile World Conference a series of enterprise apps aimed at supporting banking and financial services, airline, and … Read the whole story
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Viewability continues to be one of the biggest media buying concerns for advertisers. And while the IAB has set a 70% viewability threshold for … Read the whole story
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It's easy to forget that the TV industry is in a real pickle. We forget because we are spoiled with content like "House of … Read the whole story
- COMMENTARY
Mobile usage is much more consistent throughout the day and evening than desktop or tablet activity. But when it comes to our likelihood to … Read the whole story
- COMMENTARY
Where does the Big Data discussion fit into your analytics discussion? Analytics generally is the hardest thing to sell to a budget-conscious marketer, because … Read the whole story
