RTBlog
While this blog space is typically dedicated to ad technology -- the acronym soup of programmatic's RTB, DSP, SSP and more -- coexistent (and often overlapping) is the world of … Read the whole story
The Trustworthy Accountability Group (TAG) -- an ad industry initiative launched last year by the IAB, ANA and the 4As -- on Thursday announced … Read the whole story
- COMMENTARY
If publishers are ever going to get their fair share of the growing programmatic market, they need to find a way to give multiple … Read the whole story
Mediaocean, an ad management platform, on Thursday announced its agency clients will now have access to Spotify's audience inventory. Spotify's desktop, mobile, tablet and … Read the whole story
- COMMENTARY
As watchdogs provide guidelines for combating fraud and viewability, marketers can't help but think they are effectively two sides of the same issue. So … Read the whole story
- COMMENTARY
There is no question that data and digital approaches are going to reshape the future of the TV advertising industry. Just look at the … Read the whole story
- COMMENTARY
Native advertising is heating up in digital media these days, and there are plenty of reasons why publishers should get excited. To start, a … Read the whole story
Effective May 1, Matt Seiler will step down as global CEO of IPG Mediabrands, replaced by Henry Tajer, who was named global COO in … Read the whole story
The free ride is over for brands on BuzzFeed. The publisher has frozen all Community Brand Publisher accounts. Brands were made aware of the … Read the whole story
Big Data is getting even bigger, thanks to a series of deals for data integration between major marketing research and analytics firms. The latest … Read the whole story
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. … Read the whole story
