RTBlog
The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that … Read the whole story
Ayuda Media Systems, an out-of-home ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced … Read the whole story
- COMMENTARY
Language certainly matters. In recent industry conversations, I perceive a hesitancy to use the word "programmatic" in the emerging T/V supply-side space. Instead, I … Read the whole story
A new study claims that nearly half of publishers (40.9%) have found generating revenue to be "somewhat or much harder" than originally anticipated. Another … Read the whole story
- COMMENTARY
Are fraudsters switching tactics to build bots that appear to be worth more to brands as heavy consumers of video? The latest figures from … Read the whole story
Naveen Tewari, InMobi CEO, says the company will remain independent and will eventually sell stock in an IPO. He adds that InMobi has frequent … Read the whole story
- COMMENTARY
After viewability and fraud, what's the biggest issue in digital metrics today? Now, I know what you're thinking: "There are other issues in digital … Read the whole story
Publicis.Sapient, the new digital services management arm formed by Publicis Groupe after its recent acquisition of Sapient, has acquired Expicient for an undisclosed sum. … Read the whole story
Eyereturn Marketing, an ad server and demand-side platform, on Thursday announced an integration with Acxiom's LiveRamp, a data "on-boarder." Eyereturn says it will use … Read the whole story
Perhaps you've heard of the omnichannel approach to consumer marketing? Basically, it's a concerted effort to guarantee the consumer's shopping experience is a seamless … Read the whole story
