News America Marketing's announcement that it has partnered with OwnerIQ to develop a way to target shoppers online with coupon offers brings programmatic ad tech use cases full circle. We've … Read the whole story
News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing … Read the whole story
Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track … Read the whole story
Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 … Read the whole story
Twitter on Friday confirmed the acquisition of live-streaming app Periscope. Financial terms of the deal were not disclosed, but previous reports put the sale … Read the whole story
The digital native brand built its own DMP, runs its own programmatic buying, and plans to leverage this tech-savviness in bringing brand and performance … Read the whole story
The "i" newspaper tv ad changes to fit in with the news topic of the day. It's an impressive step, but could it be … Read the whole story
The programmatic ecosystem should be on notice: as brands get savvier about ad tech, they will want to follow esurance in doing more of … Read the whole story
Let us count the ways. Marketers at OMMA@SXSW not only told us that mobile ads suck; they told us why. And some of the … Read the whole story