Nearly two-thirds (64%) of marketers turn to ad tech providers for data into the latest trends and best practices in online advertising, while only 35% turn to independent researchers and … Read the whole story
Triton Digital, an ad tech firm in the digital audio industry, has been acquired by Vector Capital, a tech-focused private equity firm. Terms of … Read the whole story
Rolf Olsen has been appointed Chief Data Officer at the WPP media shop. He is tasked with leading the agency's Marketing Sciences group and … Read the whole story
Several UK press reports, citing unnamed sources, reported the bid over the weekend. Dunnhumby tracks billions of shopper purchases via loyalty cards and is … Read the whole story
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley. The addition … Read the whole story
The "i" newspaper tv ad changes to fit in with the news topic of the day. It's an impressive step, but could it be … Read the whole story
The focus on certain mobile commerce technologies sometimes can be used in totally different ways from which they were initially intended. For example, NFC … Read the whole story
Assessing programmatic financials has never been more important. Programmatic is quickly pushing marketers into marketing technologists, and permanently turning Mad Men and Women into … Read the whole story