AOL, one of a handful of ad tech players attempting to lead the charge in programmatic TV, on Monday announced it has bolstered its programmatic TV offering by expanding its … Read the whole story
Programmatic audience exchange OpenX today unveiled a more aggressive method of tracking the quality of online audience impressions sold through its exchange, taking the … Read the whole story
Publishers appear to be fighting back against programmatic's "race to the bottom" with a platform that makes perfect sense for them as well, as … Read the whole story
Gravity4, a San Francisco-based marketing firm, on Friday announced its acquisition of Triggit, a retargeting company specialized in native ad units. Terms of the … Read the whole story
Epson recently signed a deal with Mercedes' AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual … Read the whole story
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
Opera Mediaworks, a mobile ad platform that operates a mobile ad exchange, wants another piece of the private exchange pie. The company has announced … Read the whole story
Accordant Media, an independent trading desk, has announced the opening of a new office in Chicago. The company has also made two appointments to … Read the whole story
"There are still scenarios where it is impossible to know if an ad is viewable or not," Forensiq's CEO David Sendroff says, fully aware … Read the whole story