The Lenovo digital marketing chief made a strong case against open RTB during his opening keynote at the Programmatic Insider Summit in Scottsdale, AZ. Actually, Milner said, "I hate the … Read the whole story
The so-called "programmatic direct" marketplace is disrupting relationships between agencies and publishers right now, but that's a necessary step to get to a smoother … Read the whole story
Programmatic Insider Summit "Branding" panel moderator Chris Wexler kicked the opening off on a pretty fundamental note. "What is branding," the Senior Vice President-Director … Read the whole story
Ozone Media, an ad tech company headquartered in India, on Tuesday announced it has rebranded as Adadyn, the name of the programmatic ad-buying platform … Read the whole story
Inneractive, a mobile supply-side platform (SSP), on Tuesday announced the appointments of Welby Chen as VP and general managed of North America and Avichai … Read the whole story
Leave it to a senior Accenture executive to come up with a higher-level way of describing the shift toward in-house programmatic media-buying. Presenting at … Read the whole story
Alan Smith is joining Assembly as chief digital officer. Previously, Smith was head of media investment and programmatic for North America at Essence, where … Read the whole story
When agencies and their trading desks' bills can include up to 50% in fees and click fraud, how can cleaning up fraud really be … Read the whole story
One-to-one marketing isn't a new idea, but until now the technology didn't exist. Adidas takes a step into this world by integrating near-field communications … Read the whole story
While everyone was sending #wishuwerehere grams from SXSW, I went to London, to a conference called Convergence. It's part tech, part sound, part new … Read the whole story