RTBlog
Marketers across the globe are turning to programmatic technologies. European marketers spent 250% more via programmatic in 2014 compared to 2013, according to a new report. And perhaps just as … Read the whole story
Neustar this week announced it has partnered with Nielsen to integrate Nielsen's Digital Ad Ratings data -- formerly known as Online Campaign Ratings (OCR) … Read the whole story
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Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will … Read the whole story
Charles Gabriel, former chief advertising officer at Walt Disney's Maker Studios, has joined mobile data platform Qriously as chief revenue officer, the company announced … Read the whole story
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"Sometimes 'Jerry Springer' is better than 'Mad Men.'" That quote came from Dave Campanelli, senior vp of national TV for Horizon Media, during a … Read the whole story
Maxifier, a digital ad tech firm, on Thursday announced an expanded partnership with Moat to give its publisher clients access to viewability ratings. "Every … Read the whole story
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For progressive digital publishers, it's no secret that technology is the key to competitive advantage. It allows publishers to differentiate content while also making … Read the whole story
Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in … Read the whole story
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From new accessories like wearables, to new retail techniques like mobile commerce, it's easy to think that everything is changing. Yet in this world … Read the whole story
COMMENTARYThere's still somewhat of a gap between what mobile shoppers want and what retailers provide. Many consumers say they want in-store mobile offers and … Read the whole story
