Real-Time Daily Editions for April 2015
Real-Time Daily - Thursday, April 30, 2015
Online Advertisers Continue To Ride The Viewability Seesaw
Brands Plan For More Programmatic Spend, But Agency Trust Issues Still Lurk
Adobe Acquires Dynamic Creative Tech, Creates An Advanced Programmatic Supply Chain
Tips On Bidding Products To Their True Value
On Viewability -- Understanding the Chatter Better
Viacom Rolls Out Data-Driven Advertising Service
Trading Technologies Taps VSA Partners For Digital AOR Duties
The Impression Is Dead. Long Live The Impression!
Google's Project Fi And The Next Challenge To Protect Data
Real-Time Daily - Wednesday, April 29, 2015
Online Marketers Split On Benefits Of Data Co-ops
Danish DSP Adform Begins Offering Tech To Publishers
Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
Rubicon Completes Chango Acquisition
Twitter, Google Partner In Ad, Attribution Deal
Adsquare Taps Ellis-Gray As UK Country Manager
AOL Chief Armstrong On AOL-Yahoo Merger Rumors: 'Dead Notion'
Some Second Thoughts On Mindless Media
Bots Change The Rules For CPMs More Than You Think
Marketing Is Now Even More Exciting - Here's Why!
Technology, Culture And The Power Of New Markets
Real-Time Daily - Tuesday, April 28, 2015
M&A Deals In Ad Tech Continue To Rise
Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard?
Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
Decrease Database Churn To Strengthen Marketing
comScore's Pre-Bid Programmatic Data Now In 44 Countries
Rubicon Completes Chango Acquisition
Measuring The Impact Programmatic Has On Adland Earnings
Google Has A New Display Network Interface
ANA Advises Advertisers To Make 'Measurably Viewable' New Digital Ad Currency Standard
ComScore, CIMM Unveil Cross-Measurement Results
How To Get Consumers To Buy $199 App
Real-Time Daily - Monday, April 27, 2015
How NBCU Replaced Two Words (Main, Frame) With Two Other (Real, Time)
Execs To Increase Digital Video Ads
ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
REVOLVING DOOR: Yannis Kotziagkiaouridis Is The New Chief Analytics Officer At Wunderman
Data Optimizes Vungle Creative Labs Video Ad Placement
Data Breaches Are an Ongoing Threat to Companies
Jane, Stop This Crazy Thing!
Omni-Channel, Multi-Channel, And The One Magic Missing Ingredient
Death By Magic Beans
Real-Time Daily - Friday, April 24, 2015
ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
WPP Launches Programmatic Audio Ads
Facebook Testing New Notifications Tab
Data Optimizes Vungle Creative Labs Video Ad Placement
Data Breaches Are an Ongoing Threat to Companies
Mobile Ad Spend Is Going Local
Yahoo Readies NewFronts 2015, Delivers Video Through Native, App Install Ads
Cable Ad Bureau Video Tweaks Online's 'Shocking' Click Bots
Conde Nast Warns Bespoke Content Not Suited To Programmatic Alliances
Going Places: PlaceIQ Expanding Overseas
What's Best For Brands: Higher Search Impressions, or Lower Cost Per Click and Competition?
Real-Time Daily - Thursday, April 23, 2015
Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets
Transparency Acid Test Ratio
IAB: Digital Ad Revenue Approaching $50 Billion Annually
Programmatic TV: Lines Of Demarcation
ANA Calls Agency Financial Relations 'Disturbing,' Releases Findings To Back It Up
Ad-Blocking Crisis: Time Publishers Got Tough On Digital Shoplifters
Hyperlocal Essentials For The Programmatic Mobile Advertiser
Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
Google Launches 'Programmatic Playbook' For Digital Marketers
Google's Subscription Ad-Blocking Service Arrives In Beta
What Goes Up Must Come Down, Even If It Is Rocket Fueled
German Court Sides With AdBlock Plus
Real-Time Daily - Wednesday, April 22, 2015
Happy Programmatic Media Day, Er, I Mean Earth Day
Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
Hyperlocal Essentials For The Programmatic Mobile Advertiser
CPM Gains Share Of Digital Ad Market, Performance Wanes
Yahoo Search Improves, But Misses Analysts' Estimates
Google Slows Click Growth, Impressions Decline
Finally, An App That Rewards You For Sitting Around
Google Launches 'Programmatic Playbook' For Digital Marketers
Political Campaigns And The Race Between Social, Search
Yahoo Readies NewFronts 2015, Delivers Video Through Native, App Install Ads
Real-Time Daily - Tuesday, April 21, 2015
Real-Time With MRC's Gunzerath On Viewability
Programmatic TV: Lines Of Demarcation
Transparency Acid Test Ratio
Measurement Tactics For Optimizing Your Programmatic Buys
Google, Yahoo Encrypting Ad Network Connections
Pro Bono Goes Programmatic, Pubmatic's Goel Joins Ad Council Board
Rocket Fuel Probes Voters, Finds Digital Influences Swing States
How To Survive Google's Search Algorithm Changes
Real-Time Daily - Monday, April 20, 2015
Get Humans More Involved In The Programmatic Process: Real-Time With MultiView's Maitland
Google DoubleClick Network Hit With More Malvertising
TV Audience Buying Is Only Half the Story
Verve Mobile Taps Acxiom's Stirratt As CEO
More Than Data: Pioneers Show Programmatic Is About People, Culture Too
Consumers Concerned About IoT Data, Privacy
National TV Ads Weak In Q1, Digital Makes Big Gains
Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
Google, Yahoo Encrypting Ad Network Connections
Nativo Taps Moat For Viewability
Twitter Admits To Troll Infestation
Real-Time Daily - Friday, April 17, 2015
Sharethrough Intros Algorithmic 'Quality Scoring' Into Bid Decisioning
Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager
More Than Data: Pioneers Show Programmatic Is About People, Culture Too
Google DoubleClick Network Hit With More Malvertising
Five Predictions For The Future Of Programmatic
Consumers Concerned About IoT Data, Privacy
Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
National TV Ads Weak In Q1, Digital Makes Big Gains
Dentsu Kick-Starts Fund, Has Yen For Startups
The Next Ad Blocker: Social Media
Tumblr Debuts Sponsored Day Ad Units
TV Audience Buying Is Only Half the Story
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