The programmatic TV ad industry went through another growth spurt this week, as the supply-side of this budding industry received major reinforcements. A new player entered the fray, and two … Read the whole story
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Thursday announced it has closed a $19.4 million Series B round of funding led … Read the whole story
As the TV upfront season begins in earnest this year, many agencies and their clients are asking central questions about programmatic TV. "How does … Read the whole story
Two New York state residents have sued ad company Turn for its prior use of a controversial technology that enabled it to track consumers … Read the whole story
"Pulp Fiction" had many great scenes between Jules and Vincent in Quentin Tarantino's classic film. In the above scene, Vincent, played by Travolta, talks … Read the whole story
Demand to access native ad inventory via automated means continues to grow. StackAdapt, a demand-side platform (DSP) for native advertising, on Friday announced it … Read the whole story
A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed … Read the whole story
This time the digital outdoor industry cannot over-promise and under-deliver again Londoners gear up for the first real-time, live video digital outdoor campaigns arriving … Read the whole story
Gravy, a location-based data analytics firm, on Thursday announced it has closed a $7.6 million round of Series A funding. Participating investors included Gannett … Read the whole story
More than half of all impressions are never seen by humans, resulting in millions wasted on ad spend. While advances in digital ad targeting … Read the whole story