Vindico, a Viant company and digital video ad platform, recently released its 2014 Annual Report, zeroing in on the topic of viewability. Vindico notes that the overall viewability rate of … Read the whole story
WPP continues to invest in the ad technology world, as the holding company on Wednesday announced it has acquired Medialets, a mobile ad firm … Read the whole story
Brand safety is promoted to the No. 1 topic of the moment as household names are embarrassed by their adverts appearing on inappropriate sites. … Read the whole story
During its second PeopleFront in New York Wednesday afternoon, Simulmedia announced it will extend its audience delivery guarantees to include their performance against customer's … Read the whole story
Programmatic media buying from Web to television continues to rise, but there's a reason: the flow of consistent data. The trend continues to force … Read the whole story
On the heels of the launch of WideOrbit's programmatic TV marketplace, some of the demand-side platform (DSP) partners are now being named. WO Programmatic … Read the whole story
Let's all agree to acknowledge the sizable progress made by agencies in getting a firm grip and leadership position in the programmatic space. Read the whole story
Matomy Media Group, a supply-side platform (SSP) headquartered in Tel Aviv, Israel, on Wednesday announced it has acquired 70% of Avenlo, a Toronto-based ad … Read the whole story
According to SocialMediaToday, 2014 was all about the chief content officer. This year we're seeing more chief native officers, as the need to integrate … Read the whole story
At the NAB Show, Akamai and Adobe unveiled a new server side ad insertion device that it says could block the ad blockers, and … Read the whole story
The underbelly of the Web connects a person's Gmail email address, YouTube account, Google Maps, search queries on google.com, and other Google services that … Read the whole story
In the Tuesday, April 14 story "Adsmovil Introduces Mobile Ad Exchange For U.S. Hispanics," Pandora was incorrectly mentioned as an inventory partner. Pandora is … Read the whole story