Viewability remains a hot topic, and who better to discuss it with than the Media Rating Council (MRC), creators of the standard definition of viewability -- 50% of the ad … Read the whole story
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
Transparency in the programmatic world is a game of smoke and mirrors. Don't look over here where I am doing something you may not … Read the whole story
One of my clients recently told me that he's spending a big portion of his budget on programmatic media buys, but isn't seeing a … Read the whole story
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. … Read the whole story
In a telling move that signals how embedded programmatic media sourcing has become for the overall advertising industry, Pubmatic CEO Rajeev Goel has been … Read the whole story
Programmatic audience targeting is not new to the political spectrum. In fact, some might argue that political media campaign strategists have been among the … Read the whole story