Why on earth would I begin an RTBlog that way and how is it relevant to the programmatic marketplaces we cover? Well, normally, my flip answer would be, "because those … Read the whole story
Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright … Read the whole story
In the cookie-less world of mobile, hyperlocal data is an effective way to overcome the challenge of relying on IP addresses for location information … Read the whole story
While the Interactive Advertising Bureau and PwC still don't break programmatic out as a share of total digital ad spending, the release of 2014 … Read the whole story
Yahoo reported Tuesday that search volume rose in the first quarter of 2015, with searches reaching a five-year high. The partnership with Mozilla was … Read the whole story
One hospitality brand described behavioral changes based on more consumers using their mobile phone to search for goods and services. The brand marketer said … Read the whole story
"This is all about turning the fitness tracking trend on its head and playing off Joe Boxer's irreverent [tone]," says Jamie Stein, vice president … Read the whole story
The increase in prices to advertise on social sites like Facebook could push U.S. presidential candidates into the arms of search engine marketers, especially … Read the whole story
Yahoo released native video and video-app install ads on Wednesday, days before NewFront 2015 takes place next week in New York. The video ad … Read the whole story