We call this publication Real-Time Daily, because our focus is on the role technology, data -- and importantly, people -- are playing in making media-buying, advertising and marketing more real-time. … Read the whole story
Attendance at NewFronts presentations by media advertising executives resulted in overall interest and long-term revenue gains for new digital video platforms -- but not … Read the whole story
The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take … Read the whole story
Yannis Kotziagkiaouridis has been appointed Wunderman’s new Chief Analytics Officer. He will lead and expand a global team of analytics specialists who will focus on … Read the whole story
Vungle has launched a London-based team of artists, filmmakers and interactive specialists to create video advertisements the company claims have some of the highest … Read the whole story
That's not exactly what Rosetta Stone Director of Digital Marketing T.J. Hunter said about the role of programmatic during his opening keynote at the … Read the whole story
Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen's "Screen Wars" study last week, … Read the whole story
Hey, kids, let's play the Good News/Bad News game! At issue is the negotiations with BuzzFeed, National Geographic and "The New York Times" to … Read the whole story