Google has released new data that says just over half (54%) of video advertisements across the Web -- excluding YouTube -- were viewable in April 2015. This suggests improvements are … Read the whole story
PowerLinks, a programmatic native ad platform, and video ad tech company Unruly have announced a partnership to bring programmatic native video ad-buying to PowerLinks … Read the whole story
Although the focus MediaPost's Publishing Insider Summit stayed predominantly on digital, there were many applications for cross-channel. Most apparent were the themes of programmatic … Read the whole story
Network groups' increasing investments in TV audience data suggest that this is not a passing fad -- and may soon become the lingua franca … Read the whole story
Screenvision, the company that sells advertising opportunities in movie theaters, predicted it will have a "robust" upfront sales season this year, based on what … Read the whole story
Facebook is now the fastest-growing major media supplier to Madison Avenue, but Google remains No. 1, according to the 2015 edition of the "Top … Read the whole story
The trend is undeniable. Brands are moving digital marketing in-house or simplifying the roster to fewer agencies -- often just one. For new agencies … Read the whole story