The quality of digital advertising has been top of mind of late, but which key metrics -- such as viewability, click-rates and completion rates -- give marketers a better shot … Read the whole story
Viewability woes and fraudulent traffic continue to nag at digital marketers, but ad tech firm 33Across on Tuesday rolled out two new solutions that … Read the whole story
Twitter's acquisition of TellApart reignited what's become a familiar narrative within the ad tech industry over the past year or so. It goes something … Read the whole story
Rubicon Project, an ad exchange and ad tech provider, continues to bang the "programmatic direct" drum. But this time, the ad tech provider wants … Read the whole story
"[E]ven if 'straight guy between ages of 18 and 55 who plays games on his phone' does fit your profile for 'Game of War,' … Read the whole story
AOL, which was once tied in an ill-fated marriage to a telecommunications giant, is tying the knot once again. This time it's Verizon, which … Read the whole story
Brand investment in mobile advertising is growing quickly -- spending is projected to reach $46 billion in 2019, according to Forrester -- yet only … Read the whole story
The new platform will utilize data from IPG's Audience Measurement Platform including data related to targeting, purchases, and TV viewership. TubeMogul will supply the … Read the whole story
Movable Ink, an email marketing tech company, and Olapic, a marketing tech company that pulls images from social media to create sponsored ads, on … Read the whole story
Index Exchange, the ad exchange formerly known as Casale Media, on Monday announced it has appointed James Prudhomme as managing director, EMEA. Read the whole story
This is Verizon acquiring a programming and advertising partner that it will want as its grows its OTT and LTE wireless video businesses. Make … Read the whole story
Marketers have long suspected that mobile is the channel most suited to video, and now viewability figures from Google show that mobile video ads … Read the whole story