RTBlog
The $4.4 billion mega AOL-Verizon deal is having a ripple effect on the stock exchange. AOL, while much more than just an ad tech player, has touted its programmatic success … Read the whole story
While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and ad technology. … Read the whole story
- COMMENTARY
Although we're only in Q2 of 2015, we're already seeing a trend take shape that will impact our industry like never before: scale. While … Read the whole story
TubeMogul, a programmatic video ad platform, on Tuesday announced its first-quarter 2015 earnings. The company slightly beat estimates, pulling in $30.3 million in revenue … Read the whole story
- COMMENTARY
Once again fellow Online Spin writer Tom Goodwin has piqued my interest. He starts to unwrap a tremendously thorny problem in his column of … Read the whole story
Millennial Media, a mobile programmatic exchange, on Tuesday announced it has partnered with viewability ad measurement firm Integral Ad Science and will guarantee its … Read the whole story
- COMMENTARY
Brand investment in mobile advertising is growing quickly -- spending is projected to reach $46 billion in 2019, according to Forrester -- yet only … Read the whole story
The threat from bots in online advertising and data breaches in electronic commerce and emerging payment systems continues to grow. While threats and new … Read the whole story
Advertising retargeting firm Magnetic, which draws on browser and search histories to determine consumer intent, is joining forces with native ad platform TripleLift to … Read the whole story
From social engagement to geo-tracking, the Interactive Advertising Bureau is offering a life preserver to digital marketers sinking in a sea of data. The … Read the whole story
A proposed data breach bill in Illinois would create "unnecessary compliance burdens" for businesses, the ANA and other trade groups said on Tuesday in … Read the whole story
- COMMENTARY
This is Verizon acquiring a programming and advertising partner that it will want as its grows its OTT and LTE wireless video businesses. Make … Read the whole story
- COMMENTARY
Verizon's proposed $4.4 billion acquisition of AOL gives the Federal Communications Commission another reason to impose privacy obligations on broadband providers. That's according to … Read the whole story
