RTBlog
It has only been two weeks since the Media Rating Council (MRC) issued its first guidance for a "mobile viewable" impression, but the ripple effects are already visible. Just days … Read the whole story
Sizmek, an open ad management platform that has built out support for programmatic advertising over the past year, has taken another big step into … Read the whole story
Ekho, a real-time data platform, this week announced it has raised $1.2 million in funding in a round led by Owen Van Natta, former … Read the whole story
Veteran senior TV advertising executive Chris Raleigh has been named chief commercial officer of Placemedia, a Viamedia's supply-side programmatic platform for linear TV. Placemedia … Read the whole story
Rosetta and IBM are aligning to launch an IBM-powered version of the NEXUS Operating System, which integrates customer data and interactions across all major … Read the whole story
COMMENTARYWith mobile, location is king. That is, when it's the right location. Leveraging where a phone is located at any given moment allows fulfilment … Read the whole story
Whenever two audience measurement services operate in the same media marketplace it is not unusual for them to produce different tallies, but usually those … Read the whole story
- COMMENTARY
No one would dare argue against the fact that mobile is the future -- a piece that every brand knows they need to explore … Read the whole story
- COMMENTARY
A waiter at a Michelin-rated restaurant returns to a candlelit table for two and asks, "Have you had time to look at our menu? … Read the whole story
