RTBlog
Just one week after getting scooped up by Verizon for $4.4 billion, AOL has already taken steps to up its mobile ad tech game. The company this morning announced it … Read the whole story
Taboola, a content advertising platform, on Monday announced that Chinese search giant Baidu has made a strategic investment in the company. The investment was … Read the whole story
- COMMENTARY
Say what you want about the details of Verizon's bid to acquire AOL, but the intent behind it can be summed up in one … Read the whole story
Comcast Corp.'s long-protected set-top cable subscriber box data -- highly desired by many TV research services -- is getting another release, this time as … Read the whole story
Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organization's marketing intelligence and data sciences practices. He will also lead the … Read the whole story
- COMMENTARY
Brick-and-mortar retailers, franchises, dealer associations and many other national marketers with localized marketing needs struggle with digital media - display and video in particular … Read the whole story
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Programmatic buying can be used to extend TV audiences to improve a cross-channel campaign. These audiences can be targeted in a number of different … Read the whole story
