RTBlog
In the programmatic ad-buying world, audience data has become increasingly important. And that's because one of the promises of programmatic is the ability to decouple your audience from specific content. … Read the whole story
Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursday announced it has integrated data from Retailigence into its platforms. Retailigence coins … Read the whole story
Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers … Read the whole story
- COMMENTARY
If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at … Read the whole story
COMMENTARYThere still could be even more interesting twists and turns along the road to mobile commerce. During a discussion around wearable devices at the … Read the whole story
The new award was bestowed by the data and analytics trade group I-Com in recognition of the shop's "overall ability in Marketing Data," the … Read the whole story
Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen … Read the whole story
Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the … Read the whole story
- COMMENTARY
Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service … Read the whole story
- COMMENTARY
Mobile operators' threat to block online ads in Europe, reported last week, was startling. The assumption was that, jealous of the pie they'd been … Read the whole story
- COMMENTARY
Looking for a common currency for TV and video platforms? Not so fast. Speaking at OMMA Programmatic TV & Video conference, Jeff Hinz, managing … Read the whole story
