Programmatic television has been picking up steam in recent months. Supply-side platforms supporting automated TV selling have been cropping up and raising funds, an entire programmatic TV marketplace was launched … Read the whole story
Millennial Media, a mobile ad exchange, has announced the appointment of Ernie Cormier as chief operating officer. Cormier was formerly CEO and president of … Read the whole story
A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address … Read the whole story
Lotame, a data management platform (DMP), on Friday announced it has partnered with third-party audience data provider Eyeota to give its clients new targeted … Read the whole story
Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, … Read the whole story
According to a study by Econsultancy, in partnership with Quantcast , based on interviews with both client side digital professionals, agencies and vendors and … Read the whole story
Vast amounts of data can quickly and cost-effectively be processed opens the door for more relevant and personalized advertising. The challenge for marketers is … Read the whole story